Tracey Vieira

Chief Content Officer

Hoodlum

Tracey Vieira is passionate about the arts and has used her business acumen to turn this interest into a successful career. She spent a decade in Los Angeles as Executive Vice President of International Production for Ausfilm. While abroad, and in partnership with Screen Queensland, she has attracted more than $1.5 billion of production spend to Australia. In 2014, she relocated her family to Australia to pursue the role of CEO at Screen Queensland. In this role, Tracey is responsible for growing the screen industry’s contribution to the economic and cultural wellbeing of Queensland. Tracey is passionate about helping the industry transition into a contemporary screen environment as technology rapidly changes how audiences view content. Under Tracey’s guidance, Screen Queensland is now leading the way in Australia, developing stories and content in the digital environment. Tracey is Telstra’s 2016 Queensland Business Woman of the Year and a non-executive director of RSPCA Queensland, Qmusic, MediaRING and the Sunshine Coast Arts Advisory Board. She also sits on the Board of Advisors for the US based organisation Australians in Film.

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