Mentors in Sydney

Adina Jacobs

Co-founder & Director of Product

STM Goods & Mentor Walks

Adina is co-founder and Director of Product at STM Brands, a global company making distinctive digital accessories designed to protect everyday essential devices. The product mix includes phone cases, laptop bags, iPad and laptop cases, and other consumer tech accessories. STM Brands is the parent company of two global brands, STM Goods and Element Case. Each brand has a unique identity, which is celebrated through design, materials and brand. |

Adina founded STM with her business partner in 1998, and since it’s humble beginnings in Bondi, it has grown to include offices and warehouses in Sydney, San Diego, Malaysia, Hong Kong and the UK, with product available in stores across 30 countries. Adina’s background is in product development, having worked as Accessories Buyer for a number of Australian brands.

STM was an Eastern region nominee in the 2012 EY Entrepreneur of the Year Award, Adina was a member of the 2012 Australian delegation to the G20 Young Entrepreneur Summit in Mexico City, is an Alumna of the 2016 EY Asia-Pacific Entrepreneurial Winning Women program, she’s one of the Rare Birds: Australia’s 50 Influential Women Entrepreneurs, and an active member of both the Entrepreneurs Association (EO) and YPO.