Bobbi is the Chair of globally awarded content and communications agency, Mahlab, a company she founded in 1997. She is passionate about media, business, entrepreneurship, diversity and equality. Bobbi is an experienced board member.

In 2015 she was selected to participate in EY's Entrepreneurial Winning women program. She is also a judge of the Cartier Womens Initiative Awards.

In 2020 she was awarded a Member of the Order of Australia for significant contribution to women, publishing and philanthropy.