Director and Co-Founder, products for kids

Mentors in Melbourne

Dannielle Michaels

Director and Co-Founder products for kids

Dannielle Michaels is co-founder and co-CEO of for kids, the Melbourne company known for redefining everyday essentials for babies and kids.

The company has set the standard for innovation, quality and design and is distributed in over 45 countries and sells in Australia in major pharmacy, grocery and independent stores. She runs the company together with fellow co-founder Monique Filer.
Together they lead a rapidly growing team and Dannielle heads up the company’s strategic growth plans, including sales, marketing and global branding.

Prior to starting, Dannielle worked in strategic communications, assisting leading global professional services firms to win competitive tenders and define and communicate their key messaging. Dannielle has worked in marketing, advertising and PR agencies and started her career as a journalist.

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