CEO, League of Extraordinary Women

Mentors in Melbourne

Sheryl Thai


League of Extraordinary Women

Sheryl Thai started her career in the IT&T industry. During the economic downturn her IT Consultant role was made redundant and as a result she sought out to achieve her dream of owning her own cupcake business and left the IT industry to do so. Starting modestly in September 2009, she started her online cupcake business and baked at home with little capital. The business started to flourish as name of “Cupcake Central” spread through word of mouth and orders starting flowing through. As demand increased, the decision to open up her first cupcake store became imminent and as a joint venture with her business partner, Thin Neu, Cupcake Central’s first storefront in Hawthorn opened their doors in August 2010. Over the last 5 years, Cupcake Central has grown to four stores around Melbourne with a fifth store scheduled to open in August 2016. With a social media following of over 70k people and strong customer base, Cupcake Central continues to grow slowly but steadily year on year. Sheryl has also won the Entrepreneur of the Year 2013 award by the Australian Startup Awards. She was also a finalist for the Telstra Business Women’s Award, entrepreneur category in 2016. Since December 2015, Sheryl has taken onboard the role as CEO of the League of Extraordinary Women, an organisation she co-founded in 2011. The League has launched in 9 cities across Australia and in July/Aug 2016 has launced in 4 cities in the United States. The League is currently raising seed funding to scale their web platform worldwide.

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